Track2Realty: SARE Homes has launched its new project ‘Club Terraces’ in Sector 92, Gurgaon. The developer plans to develop this iconic 19-storey tower that will overlook the SARE club, which will be the largest and finest club in Gurgaon, set amidst 7 acres of land.
Track2Realty Exclusive: Welcome to Ansaara Metro Park, a joint venture between Luxora Infrastructure and Aanya Group in one of the non-descript locations of Nagpur. Launched around three years back, it was projected to the media as Asia’s largest ‘Metro Park’. It has now proved to be a mere beating own trumpet for inviting journalists from Mumbai and Delhi.
Track2Realty Exclusive: Romesh Singh, a resident of Bhiwadi is quite confused with the city that is fast evolving. After having spent around seven years in Bhiwadi, the city is no more the same that he can relate with. The shopping complexes, malls and the emerging lifestyle is something that he thought is meant for metro cities. But the retail revolution in this till only recently sleeping city has changed everything, adding to the lifestyle choices and hence confusion among people like Romesh.
Track2Realty Exclusive: I won’t blame the marketing or the branding team in such a set-up where the defined role of corporate communication is very clear—advertising specialist is one who can negotiate the best rate with the media or the ad agencies, PR guy is one who can get them in column-centimetre of print and soundbytes of television studio and others are good for their dealing with the vendors to deliver brochure and other marketing kit on time. Any extra grey cell and one is a misfit in the company and liability for the management.
Track2Realty Exclusive: In recent times a lot of people have asked me as to whether Omkar Realtors is making a strategic shift from the slum redevelopment to super luxury segment.
Track2Realty: The total new housing demand will be nearly 12 million units in the next five years (2013- 17), according to a report by Cushman & Wakefield (C&W). This is based on the estimated growth of population across India and in major cities. Of the pan India additional demand, the top 8 cities will constitute approximately 23%.
Track2Realty Exclusive: Seen as the poor cousin of Gurgaon-Manesar till only recently, Bhiwadi is fast emerging as the property hot spot and the price appreciation in this sleepy town not long ago has actually been steadfast in the last four-five years.
Track2Realty Exclusive: When we moved out of the comfort zone of metro city, the first question people asked us was how can we meet up with the challenge of leveraging our brand positioning in other geographical markets? Real estate, after all, is a micro market business and branding the realty has by and large presumed to be a metro phenomenon.
Track2Realty: The estimated demand for office space across the top eight Indian cities in the period of 2013 – 2017 is expected to be 132 million square feet (msf), says a report by Cushman & Wakefield. Office space absorption in top eight cities is expected to be approximately 22.5 msf in 2013 which will be a decline of approximately 26% over 2012.
Track2Realty Exclusive: We all understand that real estate needs a facelift and brand management from the industry standpoint. The sector has indeed come a long way in the last around ten years but we still need to work on the trust deficit in the sector.