Track2Realty Exclusive: Not that Hitender Tyagi of Noida was a prosperous landlord, yet he felt like the one with his small piece of 12 acre of agricultural land. Today this ailing farmer feels like a pauper who was forced to do away with his source of bread and butter as his land was forcibly acquired by the Noida Authority.
Track2Realty Exclusive: The real estate sector is of strategic economic importance to India, as it is the second largest employment generator after agriculture and contributes about six per cent to India’s GDP. The sector with its backward and forward linkages to 250 ancillary industries has the potential to generate significant employment opportunities and provide a quantum jump to the Indian economy. Accelerating the growth in the sector can help turn-around the sluggish GDP growth witnessed in the last few years.
Track2Realty-Agencies: The government has said it will offer interest subvention on housing loans to make it more affordable for the poorer sections of the society to own a house.
Track2Realty Exclusive: Till very recently, unlike several other industries, real estate used to take a back seat in times of a sluggish market or when there was some controversy around. Any negative market sentiment or slowdown more often than not led to newspapers’ property supplements growing thinner and vacant hoardings in and around city becoming common. Prima facie it was seen to be a sales driven exercise where real estate companies’ approach has been to advertise for selling their product and not creating a brand icon. But that seems to be only half the truth in today’s context as the sector is doling out more money for advertising despite slowdown.
Track2Realty: The alarm on a tough upcoming budget was sounded when the newly elected Prime Minister said that “time has come to take tough decisions in the interest of the nation. Prime Minister Narendra Modi is taking all due measures towards his vision of a ‘Shresht Bharat’, amidst some calibrated tough measures.
Track2Realty Exclusive: It was in the July last year that Rohit Arora, an NRI returned from New Jersey to settle in Mumbai and set up his consultancy business over here. Looking for an office space, he was so carried by the reports of a price correction that he preferred to defer the office acquisition, either on rent or purchase.
Track2Realty Exclusive: Prophets of doomsday in Mumbai who till only recently have written off the growth of the city and its realty market due to saturation and infrastructural bottlenecks are today very apprehensive lot. The proposed industrial corridors promise to open the floodgates of new investment opportunities and make them eat their own words. Mumbai which has been facing stiff competition with certain other emerging markets is expected to redefine the financial capital of the country once the first corridor Delhi-Mumbai Industrial Corridor (DMIC) project is over and investors find avenues like gold mine on the ground.
Track2Realty Exclusive: With a vision to make India a housing surplus nation from being the housing shortage country, CREDAI has been campaigning to make the business environment congenial for growth. But the realty bill, in its current form and shape, stifles the honest developer and scares away new entrepreneurs from entering the sector.
Track2Realty Exclusive: Elections are part of a vibrant democracy. And like everyone else who is part of this democratic system, the developer community also pins hope on the upcoming elections. We are, in fact, watching all development with bated breath. We will keenly follow the five Assembly elections to be followed by the general elections of 2014 without any bias and in a totally unattached manner with no political affiliations whatsoever.
Track2Realty Exclusive: The real-estate category has taken the product-led path to brand building. Products occupy centre-stage in advertising campaigns; properties serve as brand emblems. Developers build properties, showcase them through advertisements, customers experience drives word-of-mouth, which in turn generates additional customers and on it goes. Through this iterative process, a brand is built. In other words, the brand identity is inherent in the developer’s real-estate footprint.