Track2Realty Exclusive: On a closer look there are big and serious questions on the authenticity and prima facie it appears as if the categories have been customised to fit in the highest bidder.
The award winner in any given area has to have a crowd pleasing (read customer satisfaction) choice and not the whims and fancy of the organisers. Has any of the award jury in real estate ever gone to cross check the customers’ experience of these realtors? Most of the award winning realtors have piles of cases pending, ranging from law enforcement agencies to consumer courts.
Since many of the developers have not been able to meet up with the growing demand of the discerning home buyers, they seem to have taken a trophy route to glory which, at times, comes handy to impress the end-users and the investors in the market.
Most of these awards have absolutely no evaluation procedure to comply with the users’ experience. As a result, despite of bagful of trophies in the kitty, realtors are often short of consumer confidence.
If CIA could rig a Nobel Prize in 1958, Indian realtors’ sense of sponsored glory is not going to hurt the global economy or polity, at least. It may hurt the greedy investors have already burnt their fingers in the Indian realty market, but where such awards are going to hurt the most is the gullible home buyers who often take the credibility of the developers on sheer face value that has stamp of award writ large.
