Housing.com has launched its branding product ‘BRAND FALCON’ for real estate developers. A first-of-its-kind in the real estate industry, BRAND FALCON is aimed at providing India’s top developers with a powerful and effective medium to communicate their brand story to the consumers.
BRAND FALCON lets developers create a premium digital identity – for the parent developer brand as well all standalone project brands in the portfolio. Armed with high definition digital content like Brand Highlight Video, Guided Project Walkthroughs & 3600 Panorama, BRAND FALCON will provide the much desired premium brand positioning to real estate projects.
In addition, the product is highly customizable, offering multiple templatized options to pick and choose from. From a user standpoint, BRAND FALCON provides highly engaging content, live chat feature for instant query resolution and online booking facility.
Commenting on the launch, Jason Kothari, Chief Business Officer, Housing.com said, “At Housing.com, we strive to become a partner in the developer’s success and so we are excited about the new avenues that this product opens up for them. It offers an innovative way to create branding & marketing campaigns that are targeted and allow developers to provide a special experience to the consumer. The level of sophistication and customization the product offers is an industry first. We believe that the reach it will provide to developers within relevant audiences is unparalleled.”
“The internet ads have not evolved since ages and there is a strong need for new ad formats. The first imprint of Housing’s new branding solution BRAND FALCON seems highly impressive. I see this product filling the gap for big developer brands who are looking for newer and effective mediums to create strong brand presence amongst consumers,” said Dr. Ananta Singh Raghuvanshi, Executive Director – Sales & Marketing, DLF Universal Ltd.
Google’s findings show that 53% of real estate transactions in India are influenced by Internet today. However, online advertising has not evolved to adequately communicate the brand message. Combined with Housing.com’s SliceView™ online booking platform, this new solution will allow developers to drive a high level of interactivity with the consumers while tracking measurable metrics.
