Track2Realty-Agencies: Indiabulls Real Estate has opened its first overseas office in the UAE. Located in Dubai, the local representative office will cater to the rising interest and demands of the UAE-based NRIs in company’s projects across India and expand its regional reach, the company said in a statement.
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Track2Realty: Equinox Realty, the real estate arm of Essar Group, has launched apartments in its 40-storey Waters Edge residential tower project in Hebbal, Bangalore. Named ‘Villas in the Sky,’ these residences are luxury four-bedroom apartments sold on invitation only, equipped with a private pool, jacuzzi and premium interior specifications.
Track2Realty Exclusive: The real estate, like any other business or even the government, is suddenly faced with the reality of Facebook and Twitter that have helped the buyers harness the true power of their opinion. Ignored customers now have a platform to air their grievances and take on big companies.
Track2Realty Exclusive: Print advertising, television commercials, outdoors and, of course, events….real estate has done all that it takes to reach to the customers. However, what matters the most has been neglected the most, observes Track2Realty. It is the social power of the buyers and the online reputation management of the developers that will be the game changer in the year ahead.
Track2Realty Exclusive: The best part is that the banks are now a party to revive the property drive in the city. They are also hosting property exhibitions, introducing combo products that offer further interest rate reduction on a car loan if a customer has already taken a home loan and are sugar coating home loan products, besides cutting interest rates and waiving processing fees to pep up demand for home loans.
Track2Realty-Agencies: Buyers flooded the bedecked and glittering markets and shopping malls since early morning on the auspicious occasion of Dhanteras. Hectic buying continued till late evening and pushed overall sale turnover beyond Rs 250 crore on Sunday, Nov 11, according to a market estimate.
Track2Realty Exclusive: Mumbai real estate is on its way to bounce back to normalcy this Diwali after a couple of years of turmoil where many economists were clueless as to how a demand-supply product can challenge the conventional wisdom of economics where prices are going northwards and transaction the other way.
Track2Realty Exclusive: Many believe the current level of housing inventory is limited and hence many of the companies are launching their projects in phases. The current spate of launches in Mumbai has opened up an inventory of 5,000 plus premium residential apartments aggregating Rs 7,200 crore at market average of Rs 12,000 per sq ft. A majority of the inventory on offer is for the premium residential segment.
Track2Realty-Agencies: Ezzy Group, an infrastructure and property management company on Friday, Nov 9, announced its foray into the Indian realty market with an investment of Rs 5,000 crore spread over the next two years.
Track2Realty Exclusive: The Mumbai property market seems to be determined to break the jinx this festive season with new launches, offers, changed marketing formats and even price correction. If the market trend so far is any indication, it is quite apparent that the developers have gone through the learning curve in the last 2-3 years and are now determined to break the jinx. In this endeavour to bounce back, buyers are smiling all their way to property search and in the process the city property market is defying the collective consciousness of being an over-heated realty market.