Track2Realty Exclusive: Real estate continues to be the best investment instrument of the Indians and it does not seem to be changing in the year ahead. Despite of cribbing, Indians’ investment portfolio will comprise of a house for emotional connect. Return on investments (ROI) also suggests there is no alternative (TINA) to it. However, over reliance on TINA factor may disappoint them in future as it works best in the bull run but is worst indicator of future as well.
Browsing: Trends
Track2Realty Exclusive: Customer chasing yet skeptical of their frank opinion and two-way communication, the internet revolution has exposed the Indian real estate to pretty uncomfortable zone where they can hardly ignore what they by and large believe to be a necessary evil.
Track2Realty Exclusive: The three key factors that go into sustainable construction are — design, materials and technologies. In order to get the benefit of those savings, a developer has to replace conventional methods with green alternatives on all the three fronts.
Track2Realty Exclusive: The question is why have not they blocked the mutual funds then? Pranay Vakil, Chairman of Knight Frank India has a simple take, “Because the mutual funds lobby is larger than the bankers’ lobby. They could not do anything about it. The companies into mutual funds are so large; they might just foray into banking.”
Track2Realty Exclusive: The concept has been new in India and in the absence of home buyers understanding, they have often succumbed to misleading advertisements that promise “view of nature” or “open green spaces.”
Track2Realty: While the customers lodge complaints against builders, here is a case in which a builder has registered a defamation case against a customer. The Mumbai-based reputed Haware Engineers & Builders have filed a defamation suit amounting to Rs 1,086 crore against one of its former customers in the court.
Track2Realty Exclusive: Green building is something that is being over marketed in the Indian real estate. However, while the serious developers have realized its benefits, including fast return on investments, consumers’ literacy on the benefits of paying extra for long term low-maintenance is relatively low.
Track2Realty Exclusive: Many within the sector admit it is more often the case of lacking USP of the project added with the faulty communication and branding. This is being compensated by frivolous features which may bring the footfall but hardly translates into buying.
Track2Realty Exclusive: With inventory piling up, interest on debt burden squeezing, all tried & tested marketing mantra failing flat and festive season hardly escalating sales drive; the realtors have suddenly woken up to the reality that their marketing format needs a makeover, if not completely to be thrown out of the window.
Track2Realty Exclusive: A recent commerce ministry discussion paper highlighted that there is a perception that many developers do not set up the proposed SEZ and continue to hold on to large parcels of land with the intention of benefiting from its alternative usage and land price escalation.