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Right strategy & marketing format still sells in Mumbai-II

Track2Realty Exclusive: Agreeing that it is time for fresh approach and marketing strategy, Anshuman Magazine, CMD of CBRE, South Asia says the recent policy moves from the RBI—vis-à-vis the rise in repo rate as well as the 20:80 scheme—are expected to further dampen investor sentiments in the upcoming festive season.

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Ahmedabad realty defies conspiracy theory-II

Track2Realty Exclusive: Analysts seem to agree with this premise that Ahmedabad has grown enormously over the past decade, due to ultra-progressive policies and intelligent development governance. The city is providing extraordinary and unprecedented returns on the real estate ROI, and has proven to be one of the most exciting investment destinations in India today. Still, it is not an investor driven market and end-users are very much active in the city market.

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Prolonged festive buying in Coimbatore property

Track2Realty Exclusive: While the property markets in other parts of the country are busy with festive offers, Coimbatore real estate is showing no signs of gift, freebies and other marketing lucrative schemes. Prima facie it may seem like the festive buying of homes is not a reality in this part of the world, and hence no developer is bothered to lure the home buyers with gold coins, cars, foreign tours or outright discount.

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Property exhibitions saviour during festivals-III

Track2Realty Exclusive: Some other developers maintain property exhibitions aim to bring property buyers and developers on a common platform, where home buyers can access a range of properties that suit their price points. Property expos serve as an avenue to showcase assorted projects to property seekers.

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Company News 3C CSR, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty
Indian realty fails to link CSR strategy to image makeover-III

Track2Realty Exclusive: Some of the developers believe that being a responsible corporate entity CSR forms a very important aspect of their day to day functioning. For example, Kamal Khetan, CMD, Sunteck Realty says they have formed Sunteck Foundation that is a dedicated entity which under its umbrella supports various initiatives that lead to social betterment.

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Company News CREDAI Delhi NCR, Amrapali Group, Anil Sharma, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty
Property exhibitions saviour during festivals-II

Track2Realty Exclusive: A Delhi-based brand strategist says property exhibitions are more about BTL (Below the Line) brand positioning. Requesting anonymity, he maintains that footfalls are not necessarily translated into actual buying. Even the sales figure that developers so glorify out of the property fest is, more often than not, accumulative sales figure of the given period.

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Indian realty fails to link CSR strategy to image makeover-II

Track2Realty Exclusive: It is generally believed in the sector that CSR can not be a brand driver the way other branding efforts are being evaluated in terms of ROI. Diipesh Bhagtani, Executive Director, Jaycee Homes, says that CSR alone cannot be the catalyst for brand building; there is no case study as such. CSR is seen more as a responsibility towards the society rather than a business promotion activity.

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