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NRIs bring Ahmedabad on the luxury map of India

Track2Realty Exclusive: Gurgaon, Mumbai, Pune…wait India has just discovered yet another claimant as the ‘Luxury Capital’. The City of Ahmedabad known more for its cost conscious living and affordable housing has been witness to the city’s slow but steady rise to the luxury living with developers’ focus shifting on luxury projects, buyers’ looking up to scale their living and luxury brands flocking to the city.

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Laziest lot manage brand over Facebook & Twitter-I

Track2Realty Exclusive: Had people who conceptualised the idea of Facebook & Twitter been from the Indian real estate, they would have by now thrown open a BIG IDEA where the cost of running a country like India could have been brought to almost negligible having social media its way. The law makers would not have the trouble of travelling all their way to Parliament from respective constituencies in the remote areas.

Finance Realty Branding, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty
Unique challenges of brand positioning at the bottom of pyramid-II

Track2Realty Exclusive: Brand managers of the companies who have been into strategising at the bottom of the pyramid wish it is high time credible bodies initiate measures on this front in the public domain. On the other hand, private equity funds in their due diligence reports (privately) do accord importance to this aspect.

Headlines Gandhipuram, Coimbatore, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty
Developers smiling in buyers’ market of Coimbatore

Track2Realty Exclusive: If you think buyers’ market is a myth in Indian real estate, probably you have not been exposed to Coimbatore real estate. Furthermore, if you feel buyers’ market is an off shoot of crisis in the property market where the developers have gone belly up to go for distress sale, again experience this as a myth and not reality in Coimbatore property.

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Unique challenges of brand positioning at the bottom of pyramid-I

Track2Realty Exclusive: It is relatively easier to plan a real estate project’s brand positioning in the high-end category where overboard advertising creates the top-of-the-mind recall value. Though many carry home the perception that branding is about ATL (Above the Line) activities for premium projects; fact of the matter is that branding at the bottom of the pyramid is even more challenging.

Headlines Kalapatti Coimbatore, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Track2Media, Track2Realty
Kalapatti of Coimbatore an upmarket location where lifestyle galore

Track2Realty Exclusive: If you think Coimbatore is a typical Tier II city with no lifestyle that can match a hip and happening city like Bangalore, then probably you have not been to Kalapatti in the city. In over a decade this location has transformed into a property paradise where lifestyle galore and is too cosmopolitan as per the standards of not just Tamil Nadu but entire South India.

Headlines india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, India Property, PGTI, Professional Golf tournament of India
Golf-demand driver or brand saviour-II

Track2Realty Exclusive: Popularity of any sport facility is a function of the popular demand and the availability of resources with a developer. For a developer focusing on luxury real estate, golf and polo make better sense than any other sport currently.

Headlines Pune, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Track2Media, Track2Realty
Realty growth changing Pune yet classic old charm prevails

Track2Realty Exclusive: Urbanisation is inevitable but when the very same model of development is rolled out haphazardly it also brings its side effects. Many urban cities across the country are witness to the fact with the loss of its traditional old world charm and eventually the city losing its very identity.

Headlines Golf, Golf Course, Golf City, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty
Golf-demand driver or brand saviour-I

Track2Realty Exclusive: Indian real estate has tryst with many innovations, both to boost the sale and drive the brand. Various themes have evolved over a period of time; some have worked wonders, while others have failed and the developers have learnt their lessons.

Finance india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, India Property, Track2Media, Track2Realty, ravi sinha
A stable market for NRIs beyond rupee depreciation-II

Track2Realty Exclusive: Some believe with the current prediction of stability factor in the value of rupee will further lead to infusion of funds from NRIs. Ahmedabad is one of the fastest emerging and budding cities in India. The city is well-known for its vibrancy and its assertiveness towards the spirit of entrepreneurship.

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