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Realty stocks not a brand equity barometer-I

Track2Realty Exclusive: Nearly Real estate stocks have been on a roller coaster ride for the last few years but 2012-13 has been witness to some stability in the realty index. Critics call it more speculative than any other index as the disconnect between the respective company and its stock has often been devoid of logic.

Company News Shilpa Shetty, Bollywood Actor, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty
Indian women storming into real estate-I

Track2Realty Exclusive: First influencers, then catalysts and now storming into what can be conveniently called last male bastion—Real Estate. Indian women have indeed come a long way to prove that a challenging job of realty business is not a taboo for them. Even some of the mothers have excelled in real estate along with the family responsibilities and upbringing of the children. Track2Realty takes a few of such Case Studies.

Finance Realty Ad, FReal Estate Advertising, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty
Scaling real estate on the promised 8 Ps-V

Track2Realty Exclusive: Many luxury brands have a rich pedigree, seventh P of branding, and extraordinary history that become an inseparable part of the brand story. The mystique and the legend is generally built around the exceptional emotive founder character of past.

Headlines india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, India Property, Delhi NCR real estate, Mumbai Real Estate, Bangalore Real Estate, Pune Real Estate news,Track2Media, Track2Realty
Mumbai’s residential market notes mixed sentiments in H1 2013

Track2Realty: Mumbai’s residential segment witnessed mixed sentiments during the first six months of the year. While the city’s leasing market displayed signs of weakness during the review period, the sales market managed to hold its ground with limited capital appreciation in a few locations. These are the findings of CBRE’s latest research report on the residential sector, ‘India Residential Market View H1 2013’.

Company News india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, India Property, Track2Media, Track2Realty
NBCC to build 10,000 housing units by 2018

Track2Realty-Agencies: State-run construction giant National Bildings Construction Corporation (NBCC) says it plans to aggressively tap the real estate market and has set a target to build 10,000 housing units by 2018, entailing an investment of about Rs 6,000 crore.

Headlines india realty news, india real estate news, real estate news india, realty news india, india property news, property news india, india news, property news, real estate news, India Property, Track2Media, Track2Realty
Mumbai real estate units up 30% in H1 2013: Cushman & Wakefield

Track2Realty: Mumbai witnessed the launch of approximately 18,000 real estate units during the first half of 2013; representing an increase of 30% compared to the first half of 2012. Of the total launches, 30% were witnessed in the western suburbs of Mumbai which had the highest share in new launches at locations like Andheri, Bandra, Malad and Goregaon. Navi Mumbai contributed 24% of the overall launches with the second phase of a large township project launched in Panvel.

Company News Tata Wallbook, CSR, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty
Scaling real estate on the promised 8 Ps-IV

Track2Realty Exclusive: Placement stands as the fifth P of branding. The built environment in branding is all about heightening the customer’s experience and amplifying the aura of brand’s essence. Hence, the branded environment, the moment of truth, is where it must live the brand by staging immaculate detailing that engages all senses of the discerning luxury consumer.

Company News Realty Branding-1, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Ravi Sinha, Track2Media, Track2Realty
Scaling real estate on the promised 8 Ps-III

Track2Realty Exclusive: Persona stands for the third P and it is something that has been all elusive in the real estate. The persona of a luxury brand is largely a consequence of distinctive projection and coherence of the application. The visual brand identity captures the brand’s personality, mystique & emotional values in a nutshell.

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