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Track2Realty Exclusive: Mumbaipedia concept has nothing to do with real estate projects or the company of the developer but aims at creating a mindspace amongst the target audience.
Track2Realty Exclusive: Public Relations or the PR stands for different things to different people in this part of the world. In the business of Indian real estate the philosophy is how much coverage do I get by paying how less. And only developers are not to be blamed for this since agencies understand the psychology of developers and tend to over-promise, thanks to the cut-throat competition in the business.
Track2Realty Exclusive: Call it stale or repetitive but real estate advertising has always been too sales-centric with no thrust on building the iconic brand. Though the sector has matured on several other parameters of corporate quotient, and charging for the brand premium seems to be on top priority; still the advertising has been by and large project driven.
Track2Realty Exclusive: Seen as the poor cousin of Gurgaon-Manesar till only recently, Bhiwadi is fast emerging as the property hot spot and the price appreciation in this sleepy town not long ago has actually been steadfast in the last four-five years.
Track2Realty Exclusive: The question is do brand ambassadors really buy the flats of the realty firms they endorse? Most unlikely! Of course, those who earn huge sums won’t live in flats even if they are very luxurious.
Track2Realty-Agencies: Asian institutional investors are looking to invest $150 billion in global real estate in the next five years, with a focus on cities like Dubai, London, New York and Sydney, according to a new research.
Track2Realty Exclusive: Amrapali Group has signed on Mahendra Singh Dhoni as their brand ambassador and the company is banking high on cricket ever since the Indian team won the World Cup under Dhoni by gifting the flats after the title.
Track2Realty-Agencies: India’s diversified group Godrej says its fast growing realty estate business could become the biggest venture for the conglomerate in the next 10 years.
Track2Realty studies the role of brand ambassadors in the Indian real estate as the advertisements are often blamed to be not just aspirational but misleading as well. How far celebrity endorsement helps the company and to what extent their celebrity status gets affected by a sector where trust deficit is pretty high
Track2Realty Exclusive: Bhiwadi in Alwar district may be seen as a gateway to Rajasthan by many, its emergence as a property hotspot has more to do with the thriving economic activity in the neighbouring state of Haryana. Of course, Rajasthan Industrial Development and Investment Corporation (RIICO) is also aggressively pushing to make the place a destination magnet.