Track2Realty Exclusive: Some of the developers believe that being a responsible corporate entity CSR forms a very important aspect of their day to day functioning. For example, Kamal Khetan, CMD, Sunteck Realty says they have formed Sunteck Foundation that is a dedicated entity which under its umbrella supports various initiatives that lead to social betterment.
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Track2Realty: The Landmark Group has exited from Wave Group’s 4,500 acre Hi Tech City (Wave City) in Ghaziabad for Rs. 350 crore. The Group had earlier invested Rs. 111.26 crore in in the project.
Track2Realty-Agencies: Real estate companies have expressed disappointment over the RBI’s decision to hike the short-term lending rate, saying this could hurt economic growth and adversely impact property demand in the ongoing festival season.
Track2Realty Exclusive: A Delhi-based brand strategist says property exhibitions are more about BTL (Below the Line) brand positioning. Requesting anonymity, he maintains that footfalls are not necessarily translated into actual buying. Even the sales figure that developers so glorify out of the property fest is, more often than not, accumulative sales figure of the given period.
Track2Realty Exclusive: It is generally believed in the sector that CSR can not be a brand driver the way other branding efforts are being evaluated in terms of ROI. Diipesh Bhagtani, Executive Director, Jaycee Homes, says that CSR alone cannot be the catalyst for brand building; there is no case study as such. CSR is seen more as a responsibility towards the society rather than a business promotion activity.
Track2Realty Exclusive: Real estate in search of the twin objectives of sales and brand promotions has, of late, learnt that there is no better mechanism to achieve the both than property exhibitions. It brings many buyers & multiple sellers on board to showcase what is available in the given market.
Track2Realty Exclusive: The festivities around Navratra and Diwali are known to cheer up the sentiments of the property market. Reflection is always seen both in terms of upbeat mood of developers, as more launches are planned around this time, and the home buyers, as most of the bookings take place during this time.
Track2Realty Exclusive: Corporate Social Responsibility (CSR) is a new concept in the Indian real estate and companies are going through the learning curve. Some are adopting it with greater amount of conviction, while for others it is an emerging necessary evil.
Track2Realty: PDA Omaxe City, a Joint Development Agreement (JDA) between real estate major Omaxe Ltd. and PDA is all set to see the light of the day as the petition challenging the veracity and legality of the JDA project was dismissed as withdrawn in Punjab and Haryana High Court.
Track2Realty Exclusive: When Purushottam Sharma, a government officer was posted in Bhiwadi seven years back, it was like a punishment posting. He sulked, the family resented yet with no infrastructure living in Gurgaon and travelling daily to Bhiwadi was something that was not feasible.