Track2Realty Exclusive: Call it controversial, blame it to be provocative or just dismiss it against the ethos of prudish Indian culture, but sex has been the tried and tested mantra of selling in advertising. Real estate the world over has courted this formula not just with sexually inducive advertising but as a holistic mantra of marketing, even when the campaign has attracted widespread criticism.
Browsing: Finance
Track2Realty: In a major setback to attempts of Maharashtra government to improve infrastructure in the Mumbai, none of the five shortlisted firms put in tender for the ambitious Mumbai TransHarbour Link (MTHL) project, the bids for which opened on Tuesday, Aug 6. It is also seen as a major blow for the Mumbai real estate market which was expecting a turnaround post this Rs. 10,000 crore ambitious project.
Track2Realty-Agencies: With real estate in East Africa fast emerging as a big opportunity, Reliance Industries, in a joint venture with Delta Corp, has purchased land worth Rs 200 crore in Kenya for development of housing and office properties and is already making good profits.
Track2Realty: The real estate sector has been hoping against hope that the rates will be marginally cut in order to keep the sentiments bullish. Reports of foreign funds warming up and the substantial contribution of the sector, 6 plus to the Indian GDP was also being seen as an indication of why the policies would be eased.
Track2Realty: Kolte-Patil Developers Ltd. has reported a jump of 115% in its net profit to Rs.26.40 crore for the first quarter ended June 30, 2013, compared to Rs.12.26 crore for the first quarter last fiscal. During the same period its revenue increased by 112% to Rs.219.43 crore from Rs.103.29 crore.
Track2Realty-Agencies: The contribution of the real estate sector to India’s GDP has been estimated at 6.3 per cent in 2013, and the segment is expected to generate 7.6 million jobs in the same period, according to a report.
Track2Realty Exclusive: The TINA factor also poses the biggest risk for investors in real estate at current level. The fact that real estate prices are all time high at a time when the economy is faltering with GDP growth coming off from a 8.4 per cent in 2010-11 to level of 6.5 per cent and below forecast ahead should ring a warning bell for investors.
Track2Realty: DLF Ltd has signed definitive agreements to sell its 74% equity stake in its the Life Insurance Joint Venture – DLF Pramerica Life Insurance Company Ltd, a joint venture with Prudential International Insurance Holdings Ltd (“PIIHL”), a subsidiary of Prudential Financial, Inc USA “PFI” to Dewan Housing Finance Corporation Ltd (“DHFL”) & its group entities.
Track2Realty Exclusive: Data for the past few years show that real estate has been a rewarding asset class. For example, in 2011, one of the worst years for equities when the Sensex fell nearly 25 per cent, prices of homes in most Indian cities remained firm despite the overall economic uncertainty, both in global and domestic markets.
Track2Realty Exclusive: The digital medium, however, seems to be evolving fast and some of the realtors have adopted pro-active social media strategy to focus on consumer connect, feedback, consumer research to identify their needs and requirements.