Track2Realty Exclusive: The question is do brand ambassadors really buy the flats of the realty firms they endorse? Most unlikely! Of course, those who earn huge sums won’t live in flats even if they are very luxurious.
Track2Realty Exclusive: Amrapali Group has signed on Mahendra Singh Dhoni as their brand ambassador and the company is banking high on cricket ever since the Indian team won the World Cup under Dhoni by gifting the flats after the title.
Track2Realty-Agencies: India’s diversified group Godrej says its fast growing realty estate business could become the biggest venture for the conglomerate in the next 10 years.
Track2Realty studies the role of brand ambassadors in the Indian real estate as the advertisements are often blamed to be not just aspirational but misleading as well. How far celebrity endorsement helps the company and to what extent their celebrity status gets affected by a sector where trust deficit is pretty high
Track2Realty-Agencies: DLF said on Sunday, Sep 29, that it has no unsold inventories despite slowdown in the property market as the company mostly sells flats before the start of construction of projects.
Track2Realty-Agencies: Developers are hopeful of clearing a large portion of their inventory pile-up during this festive season by luring in buyers with freebies and discounts, even as they sit tight on declared prices, said industry experts.
Track2Realty Exclusive: Neeraj Gulati, MD, Assotech Realty says real estate is akin to two sides of the same coin; at one half you have the developers at the other you have the end users/investors. The point is real estate does throw a negative shade as projected to the stakeholders in terms of realty debt.
Track2Realty Exclusive: The question before Indian real estate today is what makes a luxury living? Is it high-end apartments? No. Luxury living is creating an ambience in totality that not just matches the aspiration level, but exceeds it.
Track2Realty Exclusive: More holistic approach is required while conducting a research on any real estate entity. The scientific research should undertake a detailed analysis on the accounting policy, business model, geographical presence, sales & execution strategy, project portfolio of the company. It should also take into consideration the company’s initiatives to monitor its operations for timely delivery of the project without cost overruns & sustaining margins.
Track2Realty Exclusive: A Crisil Research report maintains that absorption of new residential units across six key cities is likely to increase at a compounded annual growth rate of 7 per cent in the next two years, with Mumbai registering the highest CAGR of 14 per cent in the next two years due to huge pent-up demand. Meanwhile, the Bangalore realty market is likely to see a stable rise in sales with firms such as Sobha Developers Ltd and Prestige Estates Ltd benefiting.