By: Ravi Sinha
Track2Realty Impact
After Track2Realty reported that how real estate developers are blatantly violating the ban on pre-launch schemes as advised by the Supreme Court, the Haryana Government has now decided to crack down against the erring realty companies. Many established realty companies and new players in the fray are illegally offering residential projects before acquiring the required license, and in some cases, even without a land in blatant violation of warnings by the authority.
The brokers publicly send emails and SMSes in the name of soft launch to lure buyers for several projects coming up along the Northern Peripheral Road (NPR) in Sector 81-85, 102, 107, 37C, 67-71 and other sectors earmarked in the Gurgaon-Manesar Urban Complex 2025.
Track2Realty has been the 1st to report on this illegal pre-launch sale in the region in a Special Report on June 4-“Supertech’s pre-launch offer raises many questions.” Confirming the crackdown an official of Haryana Government said requesting anonymity, since he is not authorised to speak to media, “We have been taking action against such builders for sending pre-launch messages. We had also lodged some FIRs recently against two builders and issued notices to all property dealers.”
The developers, in the meanwhile, seem to have turned the Haryana Government ban on ‘pre-launch’ of realty projects into a farce. Such offers are being given for several projects coming up along the Northern Peripheral Road (NPR) in Sector 81-85, 102, 107, 37C, 67-71 and other sectors earmarked in the Gurgaon-Manesar Urban Complex 2025.
In such cases, brokers book properties and collect advance payment before the project gets a license from the Directorate of Town and Country Planning (DTCP). It is mandatory for developers in Haryana to mention their license number in all forms of advertisements.
In some cases, surprisingly, brokers also ask for advance payment for projects which are yet to be named, forget about the license.
When Track2Realty approached some of these developers they dismissed the blame saying it to be the handiwork of brokers. However, none of the developers responded whether they issue any guidelines to these developers on restricting illegal industry practice. Brokers, on the other hand, maintain absence of license number is a normal practice and, more importantly, they had no idea about a ban on such promotion.
One of the brokers offering a 3-4BHK flat in Sector 102 at the rate of Rs. 5,200 per sq ft said the project name was yet to be declared and no license number was available.
The local town and planning office, which is responsible for checking such illegal activities, however, are caught off guard and the crackdown orders have been issued to them by higher government authorities.
