A recent report claims current sentiment index score of Indian real estate is 72. I wonder how! Who is going to believe this? Definitely not the home buyers at the receiving end of the builders with delay, default, unmet promises and what not. But this is not an isolated instance of one-odd such report. As a matter of fact, most of the reports by the brokerage firms (in the guise of consulting firms) and other industry stakeholders would like the home buyers to believe that if you don’t buy property now, you would be left behind. This unnecessarily creates a FOMO (Fear of Missing Out) in the minds of the gullible buyers.
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With the vaccination drive in full swing, there is renewed optimism, and the country’s economic momentum seems to be picking up. In particular, the real estate sector is witnessing new interest from homebuyers as seen in Q1 FY22, spurred due to positive government policies, initiatives taken by the developers and pent-up consumer demands. This is a new phase of real estate growth, innovation, and investment, contributing towards making India the world’s fastest-growing major economy.
Residential markets such as Bengaluru, Chennai, Kolkata, Delhi and more have witnessed price corrections ranging from 1%-2.3% during the quarter, suggesting the solidity of the housing sector even in difficult times. However, with this price increase, you will still come across certain real estate brands offering discounts and continuing to sell at the previous cost of construction. In such a scenario, how does one choose the real estate player who is honest and fair in his dealings? My simple answer would be go with a genuine brand but how does one identify what is genuine.
Worsening the situation at a frightful angle is the global pandemic attack, which led governments to struggle with the new lockdown measures and brought big shifts in the stock markets. Its aftermath will be one of the biggest business challenges of our time – “will employees re-enter the office space?” Workers are concerned about the disinfection strategies being used by commercial complexes.
For generations, real estate leaders were cautious in changing their business models. But in recent years there has been a significant change. So far the numbers have been on the lower side, but Covid 19, has initiated companies to adopt digital solutions at an unprecedented pace. According to a survey, digitisation is taking precedence across the sector and more than 90 percent of the occupiers and developers are aiming to bring a technological shift in their business operations within the next five years.
For the media business also, the time has come to close this purpose gap — the distance between an organization’s stated aims and its lived behaviour. The longstanding view that the sole purpose of the media is to be the medium of information dissemination and thus maximize shareholder (read advertisers) value would quickly give way to a more balanced way of thinking. There is cut throat and hardly any differentiation in the content and message of an end number of media outlets today. Fortunately, that is our biggest strength with Track2Realty, whether it is in creating differentiation or minimising the purpose gap.
But wait! I suppose the recent Ravi Sinha Uncensored has only added fuel to the fire that you all had in you for a number of years now. I do understand that a journalist like Ravi Sinha bruises your ego and inferiority complex of not being treated with respect. I suppose you are being sandwiched at both the ends – on the one hand a nasty journalist like me showing you the mirror and at the same time you get bulldozed by the unreasonable client demands. Isn’t it?
It is in this backdrop that in a typical “Ravi Sinha Uncensored” tone I told a PR girl who called me for one such Press Release by one of the largest developers of Mumbai, “Listen! As a matter of principle I am not carrying any story on food distribution to construction workers. But wait! Please give my feedback to your client, “He or any other builder is not doing any charity; not worth beating its own trumpet. This is a national calamity and you are morally bound to do so. Such Press Releases only make you look really petty. You can weave this info into some other story once the dust settles and everything is normal. But glorifying humanitarian gesture at this point of time is at best Corona Tourism for Publicity which is highly deplorable.”
Private Equity funds, domestic and multi-national, have become major players in the Indian real estate market, investing tens of thousands of crores. While Blackstone and Brookfield have hitherto been largest foreign investors in Indian real estate, a gamut of Japanese Private Equity giants are also making waves. Heavyweight Japanese Corporations such as Mitsui Fudson, Mitsubishi Corporation, Sumitomo Corporation and Genkai Capital too have made big-ticket investments in Indian metro cities.
Green buildings are to create positive impacts on our climate and natural environment which helps to improve quality of living. Every country has different climate conditions, unique culture and traditions, diverse building style and ages, wide-ranging environmental, economic and social conditions – all are depends which design & architecture should be fit according to country condition. The need of green building has taken a big turn in design giving a lot of importance to light, ventilation and air-conditioning.