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Real estate has toxic positivity problem worldwide

A recent report claims current sentiment index score of Indian real estate is 72. I wonder how! Who is going to believe this? Definitely not the home buyers at the receiving end of the builders with delay, default, unmet promises and what not. But this is not an isolated instance of one-odd such report. As a matter of fact, most of the reports by the brokerage firms (in the guise of consulting firms) and other industry stakeholders would like the home buyers to believe that if you don’t buy property now, you would be left behind. This unnecessarily creates a FOMO (Fear of Missing Out) in the minds of the gullible buyers. 

Analysis Brand Equity, Brand Rating of Indian Real Estate, Brand Ranking of Indian Real Estate, Best brands of Indian Real Estate, India Real Estate News, Indian Realty News, Real Estate News India, Indian Property Market News, Best Real Estate Website, Best Property Portal, Real Estate Journalists
Brand equity of Indian real estate a market-linked evolution

With its localized nature of business, along with the fact that historically there had been information asymmetry, Indian real estate for quite some time lacked focus on brand goodwill. Size of the real estate companies for long was seen as synonymous with big brands. With the emergence of India as one of the five key global real estate markets post the introduction of FDI in 2005, with US, UK, China and Middle East being other four geographies, the focus shifted to brand building for the first time. Track2Realty analyses how brand equity has historically been a market-linked evolution.

Editorial Rajat Rastogi, Provident Housing, Puravankara Limited, Affordable Housing in MMR, India Real Estate News, Indian Realty News, Real Estate News India, Indian Property Market News, Best Real Estate Website, Best Property Portal, Real Estate Journalists
Provident Housing bullish on large affordable market of MMR: Rajat Rastogi, CEO-West & Commercial Assets, Puravankara Limited

Provident Housing aims to stand out as a top brand in the large property landscape of Mumbai Metropolitan region (MMR). Sensing that below INR one crore housing is the most desired but least served segment of housing in the region, the developer with expertise in catering to mass housing has big plans in the pipeline across west zone. In an exclusive interview with Ravi Sinha, Rajat Rastogi, CEO-West & Commercial Assets (Pan-India), Puravankara Limited, sounds optimistic that the brand has good recall and acceptance among the home buyers of the region.

Editorial Ravi Puravankara, Ravi Sinha, Real Estate Journalist, Property Reporter, Puravankara Limited, Top Real Estate Brands, Best Realty Brands, Clean Money
No cash deal can change the face of Indian realty: Ravi Puravankara

Corporate governance & professionalism seem to be the emerging mantra of survival for Indian real estate. But the man who visualised the need for this decades back, maintains a low profile to not take any credit  as the first-mover of institutionalising Indian real estate. As the industry body CREDAI decorates Ravi Puravankara for the lifetime achievement, Ravi Sinha interviews him to understand what goaded this first-mover to adopt corporate governance.

Editorial Tushar Shrivastav, Property Pistol, Blockchain Interview, Metaverse, Proptech
Complicated data to turn compact & easily accessible with Blockchain: Tushar Shrivastava

With the Maharashtra Government indicating to introduce Blockchain in property transactions, this new technology is in the spotlight. There are more questions in the public domain than answers as subject matter experts are few. In an exclusive interview with Ravi Sinha, Tushar Shrivastava, Co-founder & CTO, PropertyPistol.com decodes how Blockchain is the future of real estate transactions.

Editorial PNC Menon, Sobha Limited, Sobha Dubai, Dubai Real Estate, Best brands. Real Estate Brands, Legends of Real Estate, Real Estate Veterans
Quality & legal compliances key for global brand success: PNC Menon

While other developers aspiring to go global are tying up with international brands, PNC Menon, founder and Chairman Emeritus of Sobha Group believes in organic growth of the brand. In an exclusive interview with Ravi Sinha at his Dubai office, he explains how Sobha has the inherent resilience to succeed anywhere in the global market. Focus on quality & don’t break the law is his mantra of global brand leadership. 

Editorial Abhishek Kapoor, Puravanakara, Provident Housing, Ashish Puravanakara, Puravankara Share Price, Puravankara Stocks
Corporate governance fundamental framework to guide Puravanakara: Abhishek Kapoor, CEO, Puravankara Limited

Corporate governance is a core principle that cuts through the entire value chain of Puravankara, claims Abhishek Kapoor, CEO of Bengaluru-based company. In an exclusive interview with Track2Realty, he shares how transparency, integrity and respect are central to the company’s internal and external stakeholder relationships. Puravanakara has also established a strong ESG framework that guides the decisions as a business and a responsible corporate citizen. Excerpts of the interview:

Editorial Abhishek Kapoor, Puravanakara, Provident Housing, Ashish Puravanakara, Puravankara Share Price, Puravankara Stocks
Intrinsic value of Puravankara stock higher than current price: Abhishek Kapoor, CEO, Puravankara

Puravankara stock has been pretty under-valued, claims Abhishek Kapoor, CEO of the company. According to him, it is the perception battle that Puravankara has to weather as the intrinsic value of the stock and the performance of the company is at par with the top real estate companies of the country. In an exclusive interview with Ravi Sinha, Puravankara CEO explains why and how the brand would change the perception in the next few years. Excerpt of the interview:

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Is consolidation imminent in the real estate sector?

With the vaccination drive in full swing, there is renewed optimism, and the country’s economic momentum seems to be picking up.  In particular, the real estate sector is witnessing new interest from homebuyers as seen in Q1 FY22, spurred due to positive government policies, initiatives taken by the developers and pent-up consumer demands. This is a new phase of real estate growth, innovation, and investment, contributing towards making India the world’s fastest-growing major economy.

Column Ankur Gupta, Ashiana Housing, Senior Housing, Indian Real Estate News, Indian Realty News, Real Estate News India, Indian Property Market News
Finding a genuine real estate developer, in today’s crowded space

Residential markets such as Bengaluru, Chennai, Kolkata, Delhi and more have witnessed price corrections ranging from 1%-2.3% during the quarter, suggesting the solidity of the housing sector even in difficult times. However, with this price increase, you will still come across certain real estate brands offering discounts and continuing to sell at the previous cost of construction. In such a scenario, how does one choose the real estate player who is honest and fair in his dealings? My simple answer would be go with a genuine brand but how does one identify what is genuine.

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