Track2Realty Exclusive: According to a recent data, there are over 100 million unsold inventories in the market and the developers are waiting to liquidate them. No wonder, it is attracting the brokers into group buying options. Property broker Agni Properties also added group buying to its portfolio in July 2011.
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Track2Realty Exclusive: Some property analysts have been critical about such group-buying websites, stating that they have an unsustainable business model. “Considering the nature of the Indian realty sector, which had tainted its image in numerous corruption scandals—and the rising interest rate regime, which has kept consumers away from buying such properties, such sites are expected to generate very little offtake from a consumer. Again, a prospective costumer may get some deals and discounts through one-on-one direct physical negotiations as well,” says Kamal Kapoor, a property advisor.
Track2Realty: Cushman & Wakefield has expanded into the Philippines with a new office in Manila, its 5th new office in Asia Pacific so far in 2012.
Track2Realty Exclusive: The way group buying in real estate works is simple. Take GrOffr.com for instance. This is an online and offline integrated platform which showcases property. It uses social media networks to let buyers know about possible good deals, and leaving it to them to do some viral marketing. Once a large group of buyers is thus formed, the group buying site then introduces it to the network of dealers and developers and helps negotiate a suitable discount.
Track2Realty Exclusive: Group buying is emerging as a win-win situation for both the buyers and the developers.Track2Realty talks to all the concerned parties in the deal to find that while it saves the marketing cost of the developers and increases the bargain of the buyers, in no way it cuts the role of the intermediaries as well, thus making it the most lucrative marketing model for all in the future.
Track2Realty: The type of marketing strategies that Indian developers employ to sell their products in a tough market may often seem strange to property marketers in other countries. Nevertheless
Over the last few years, the number of HNI investors and corporates who are seriously looking at investing into Indian office space has increased manifold. Mumbai continues to hold its own as India’s numero uno office space investment destination, with companies from all over the world unerringly zeroing in on the financial capital.
Is the Indian real estate sector the right place to make a serious career in now? Compared to more developed countries, the Indian real estate sector still lacks sophistication and transparency. However, it continues to be in the limelight of domestic and international investments. This has naturally brought on the need for better, more capable human resources.
One can also ask the broker about his networks by enquiring about all the areas where he practices. A qualified broker will be able to tap a wide network of other brokers, builders and individuals in a short time. One should check with the broker if he is an authorized agent for any developer.
Identifying a good and reliable broker is the first step in your entry into the property market. However, there are no defined policy guidelines in this highly disorganized business and Track2Realty suggests that one has to be careful judging the intent and credentials of the broker with certain tangible and intangible parameters.