Browsing: Myth & Reality

Consumer Connect Homebuyers, Happy Homebuyers, Buyers as brand ambassadors, Happy home owners, NRIs, Family in new house, India real estate news, Indian property market, Best news magazine on real estate
Can homebuyers be brand ambassadors of realty firm?

Word-of-mouth publicity is a wish of all the developers both for sales and branding, yet the quest is to rope in a celebrity brand ambassador even if it has the only photo-opportunity connect with the project. Of late, there are a few case studies where the developers have used buyers as brand ambassadors.

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Disadvantages of investors as project riders

Even for the developers, if he is overly dependent on investor he will deliver a ghost town which is not a god thing for a developer for his subsequent project. Second thing is that an investor is a fair weather friend and the day he is not making money he will be harsh to the developer and talk about him in the circle that matters. That is enough to damage the reputation of the developer.

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