WeWork adds its fourth space in Mumbai
WeWork – the platform for creators that provides collaborative space, community and services to help people make a life not just a living – announced the launch of its fourth space in Mumbai, in Goregaon.
Author Track2Realty
Track2Realty
Track2Realty is an independent media group managed by a consortium of journalists. Starting as the first e-newspaper in the Indian real estate sector in 2011, the group has today evolved as a think-tank on the sector with specialized research reports and rating & ranking. We are editorially independent and free from commercial bias and/or influenced by investors or shareholders. Our editorial team has no clash of interest in practicing high quality journalism that is free, frank & fearless. Now you can subscribe our YouTube Channel @ https://www.youtube.com/channel/UClwlWQn4MUB7uVbQKsNEJzg
India’s alternate residential realty sector looks at USD 4.3 billion investment
Meraqi’s latest sector specific research report ‘Emerging Residential Niche Products’ reveals the potential of the growing alternate residential real estate market in India, analyses investment trends in niche categories like Student Housing, Micro units and Senior Housing emerging across the Tier I cities and forecasts the future trends in the segment.
Anita Arjundas resigns as MD of Mahindra Lifespaces
Anita will remain with the Company until September 30, 2018. She joined Mahindra Lifespaces in the year 2002. Of the 16 years she has spent with the Company, the last nine years were as Managing Director of Mahindra Lifespace Developers Ltd.
Calculated brand risk by Sumadhura and MS Dhoni
It seems the dare devil Dhoni, as he is known, has this time met another courageous risk taking developer who does not mind joining hands with someone who has only recently been in the news for all the wrong reasons. This also raises a fundamental question as to whether the developer has been smart in strategy or it is just another case of ‘Me Too’ in showcasing its financial clout to have a celebrity endorsing its brand.
Honest journalism needs honest eco system
I often question how will honest journalism survive in this eco system. It is not that I don’t face the challenges and resistance of not being a party to this cartel of corruption. Forget the builders, even a large section of builders’ ‘paid & pet’ journalists have issues with me. I am, after all, a game spoiler for them who is spreading the negativity with brutal honest and ruthless journalism.
CSR strategy not critically linked to brand image
Welcome to the world of Corporate Social Responsibility (CSR) in the Indian real estate. The ground reality is that the real estate companies today get into CSR for fulfilling mandatory provisions and/or tax adjustments than any real concern for the society.
Customer is not the king for builders
Many developers do not make themselves available to customers, making it necessary for them to deal with marketing personnel who are trained to be evasive and non-committal.
Integrated townships gaining ground in Coimbatore
Ranging from 50 acre to 850 acre, integrated townships are slowly but surely catching up in Coimbatore and since this part of the property market has so far remained oblivious to the concept of a proper gated living, the developers are leaving no stone unturned to replicate similar success story that other matured property markets across the country have registered.
Poor consumer connect willful reality of builders
Going by the developer’s remark, one wonders whether a real estate purchase can be termed as another expensive purchase. In a BMW purchase, for example, the buyer can look & feel the end product before one takes a final call. But in real estate it is only a promise and the product is yet to be produced.
Why property boom is scary to homebuyers?
When the property market is hot, the sharks begin to circle; recognising the opportunity to fleece the rest of us out of our money. The problem with property scams (cartel of appreciation) is that they are hard to detect in advance and often perfectly legal. They are marketed convincingly and professionally, unlike the instantly recognisable scams we are used to in other walks of life. Property sharks are harder to pin down when the market is going up, but they are nowhere to be seen when the prices crashes.