Author Track2Realty

Track2Realty is an independent media group managed by a consortium of journalists. Starting as the first e-newspaper in the Indian real estate sector in 2011, the group has today evolved as a think-tank on the sector with specialized research reports and rating & ranking. We are editorially independent and free from commercial bias and/or influenced by investors or shareholders. Our editorial team has no clash of interest in practicing high quality journalism that is free, frank & fearless. Now you can subscribe our YouTube Channel @ https://www.youtube.com/channel/UClwlWQn4MUB7uVbQKsNEJzg

Brand Rating CREDAI Image Management, CREDAI, CREDAI NCR, CREDAI Western UP, Amit Modi, Nikhil Hawelia, Real Estate Reputation, Real Estate Perception, Builders' Perception, Builders' Reputation, Track2Realty Newsletter

CREDAI image makeover a self-congratulatory odyssey

CREDAI as a real estate industry body fails miserably time & again to gain public & policy level acceptance. Reason: Shady builders have more often than not been operating as the elected office bearers of CREDAI. The situation is all the more grave with CREDAI NCR team that believes in convince, confuse or corrupt philosophy of public, policy & media engagement. In his diary of a real estate journalist, Ravi Sinha highlights how focus on projection than perception change at the ground has been the nemesis of CREDAI in general and CREDAI NCR in particular. 

Consumer Connect Real Estate Price Escalation, Real Estate Price Hike, Input Cost Hike, Real Estate Caramelisation, Cement Caramelisation, Steel Caramelisation, Raw Material Caramelisation, CREDAI, NAREDCO

Sustaining public posturing on construction halt a tricky affair

Just when the real estate industry bodies had firmed up their public posturing to halt construction with allegation of cartelisation by the cement & steel producers, there was uneasiness at the developers’ end. Many of them had their back of the envelope calculation as to whether the construction strike would actually help or hurt the business. Track2Realty tries to get into the depth of the issue.

Brand Rating Track2Realty BrandXReport 2021-22, Brand Rating of Real Estate, Real Estate Brand Ranking, Best Brands of Real Estate, Sobha Limited, Godrej Properties, Embassy Group, Prestige Group, Puravankara, Sunteck Realty, Oberoi Realty, Brigade Group, K Raheja Corp

Sobha bounces back as National Brand Leader yet again: BrandXReport 2021-22

In an interesting year when Godrej Properties lost its sheen, Sobha Limited yet again bounced back as the National Brand Leader after a gap of 2 years. The 10th edition of Track2Realty BrandXReport 2021-22 finds that the market perception vis-à-vis the brands could change dramatically, and it takes all the more care to retain the Brand Leadership than reaching at the top.      

Reports Women Realtors, Women in Real Estate, Women & Real Estate, Women & Property Market, Women Property Agents, Women Property Brokers, Women Property Trends, Women Property Survey

Issues beyond perception behind gender inequality in real estate

Gender equality, or rather lack of it, in the business of real estate is a reality that no one would deny. Real estate by all means is a man’s world in this part of the world. Barring a few exceptions, where the wives or daughters of the developer have been given spotlight, a typical real estate enterprise doesn’t have a sizeable presence of women workforce. A Track2Realty Pan-India Survey.

Consumer Connect RERA, Real Estate Regulatory Authority, RERA Satisfaction Index, RERA Toothless Body, RERA & Home Buyers, RERA Recovery Certificates, RERA Execution Orders, Advocate Nirmit Srivastav

RERA Satisfaction Index pretty low across India

The home buyers have for long alleged that the RERA has failed to provide them substantial relief in the wake of project delay or defaults. Now the Allahabad High Court has also taken cognizance of the issue and has not only questioned reasons of non-execution but also asked for the roadmap as to how RERA Recovery Certificates would be executed.

Consumer Connect Strategy Trap, Narrative Trap, Real Estate Narrative, Union Budget, Union Budget 2022-23, Finance Minister, Nirmala Sitharaman

Has real estate fallen into its own “All is Well” trap?

A TV debate after the Union Budget 2022-23 caught one of the IPCs (Independent Property Consultant) off guard when the anchor categorically blamed him for real estate not getting its due with the budget. In his defence he could only argue that it is not about one specific report but all the industry reports are guilty of creating such a goodwill for the sector. The satisfactory voices were so profound that the policy makers too found the business capable of self-sustaining without any fiscal incentives.

Policy Union Budget 2022-23, Budget & Real Estate, Budget & Property Market, Budget & Housing, Budget & Home Buyers, Finance Minister, Nirmala Sitharaman

Union Budget 2022-23: Unanswered questions for real estate

The Union Budget 2022-23 lacked any fresh ideas as far as the real estate in general and the housing market in particular is concerned. Most of the announcements are more or less the extension of the old schemes and roadmaps. The euphoria of the industry stakeholders ahead of the budget turned into a deafening silence in the next few hours of budget speech.

Network Sobha Brooklyn Tower, Sobha Townpark, Sobha Limited, Ravi Menon, Bengaluru Property, Bengaluru Project Launch

SOBHA launches Brooklyn Towers in Bengaluru

Brooklyn Towers, spread across 8 acres of land houses a total of 1,305 residential apartments in 1BHK, 2BHK and 2.5 BHK units of 495 sq. ft to 1193 sq. ft. meeting the needs of the customers who appreciate contemporary living with the best-in-class amenities and offerings.

Advocacy Union Budget 2022-23, Budget & Real Estate, Budget & Property Market, Budget & Home Buyers, Budget Wish List, Finance Minister, Nirmala Sitharaman

Union Budget 2022 lacked fresh ideas; “U Turn” by realty players

Tracking the sentiment is not that easy in the business of Indian real estate. There is no ideal predictive model that could assess the sentiments of both the developers as well as the buyers. The leading voices of the sector has never been very consistent with their budget wish list and the post budget customary note. The most important stakeholders, the home buyers, are more often than not completely ignored when it comes to sentiment assessment post the Union Budget.

Policy Supreme Court RERA Order, Supertech Supreme Court Order, Supertech Twin Towers, Supertech Demolition, RERA Jurisdiction

Will Supreme Court UP RERA judgment empower the regulator?

The real estate market of Uttar Pradesh in general and Noida-Greater Noida in particular is hotbed of consumer grievances, ranging from delay to default and unmet promises to builder’s high handedness. As per the industry estimate nearly 40% home buyers’ grievances in India are reported to be from this market alone. It is hence no surprise that even when the Real Estate Regulatory Authority proposes to clean the market, the builders devise their own ways & means to dispose it.

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