Track2Realty: Provident Housing Limited, a wholly owned subsidiary of Puravankara Projects Limited, is set to launch India’s largest residential township project. This gargantuan project, ‘Provident Sunworth’, is a 6 million square feet project spread over 60 acres , strategically located off Mysore Road near the NICE ring road junction in Bengaluru, within driving distance from Electronics city, Industrial hubs and the IT corridor.
The company is embarking on similar initiatives in other cities across the country, including Mumbai and Delhi.
Puravankara established the Provident brand in 2008 and the proposition is not low-cost housing, but ‘premium affordable’ housing. These are premium homes built to sell at affordable prices, following a value-engineering process that reins in costs.
The prices are 20-25- 30% lower than offerings in the specific micro market. The new project, Provident Sunworth, encompasses 2 BHK units priced at Rs. 29.75 lakhs and 3 BHK priced at Rs. 35.96 lakhs, all inclusive.
Provident projects are equipped with all modern attendant facilities: multiple club houses, swimming pools, gymnasium, walking tracks, landscaped gardens, play areas, super markets et al., encapsulating community living at its best.
The Provident proposition has already proved itself in the marketplace; properties such as Welworth City and Harmony in Bangalore and Cosmo City in Chennai have been very well received. Since its inception in November 2008, in nearly 1500 days of existence, Provident has sold over 4000 apartments and handed over home keys to nearly 1000 proud owners.
Commenting on the plans, Ashish Puravankara, Jt. Managing Director, Puravankara Projects Ltd., said, “Provident was conceived from the vision to deliver premium homes at affordable prices. While the premium housing segment was the driver of real-estate sector growth in the past decade, I am convinced that the premium affordable housing segment will be the catalyst of growth in the coming years. As such, I foresee significant opportunity to take the Provident proposition beyond metros, to Tier 1 and 2 cities as well.”
Madhu V, Managing Director, Provident Housing Limited added “The group’s immediate expansion plans include launches in Mangalore, Coimbatore, Hyderabad, Mysore and Chennai besides the addition of two more projects in Bangalore. Future markets of interest are New Delhi, Mumbai, Pune, Ahmadabad, Baroda, Kolkata Nagpur and Jaipur. With these aggressive expansion plans and many more in the offing, Puravankara has trained its sights on becoming a developer of nation-wide standingby the end of the decade.”
