Puravankara Projects Limited has launched a new scheme where customer can own a Purva apartment only by paying the initial 20% without any further financial outflows up to possession. Puravankara will bear the interest cost on the 80% of the value of the apartment till possession and EMI’s to the bank will be paid by the customer only after possession of the apartment.
Commenting on this scheme, Jackbastian Nazareth, CEO said,” At this time, the customer is looking for value for money and the assurance of getting his home delivered on time. We have realigned our sales and marketing focus to meet this market sentiment, both at the strategic as well as tactical level. We have launched this new scheme to target our audience and invigorate sales through adopting ‘next practices’ in marketing and enhancing both the width and depth of customer reach and capitalizing on the potential of the market and the sentiments. This, along with well chalked out strategy for the ensuing fiscal and our plans to increase our product mix and continued customer focus, through steady and innovative quality improvements will lead us to the next level.”
