Real estate developer Zinc Hospitality, which holds equity in properties like Taj Safaris, Taj Asia, Hilton in New York and India Safaris, is all set to bring its own brands to India. The company has partnered hotel management company, Bangkok-based InVision, to launch its brands – Glow Studios and Zinc City — for the mid-market segment.
According to reports it plans to invest $40 million in four properties to be developed in India by 2013 — in Greater Noida, Surat and Cochin. The company plans to develop another 15 hotels in the same category through a mix of ownership and management contracts. It is also on the look out for existing properties which can be renovated into hotels.
The company wants to expand into Tier II and III cities like Coimbatore, Guwahati, Amritsar, Rudrapur, Ghaziabad and Faridabad. Also, the company plans to open, at least, 30 hotels in Asia and West Asia by 2013 including, its up scale brands like Zinc Edge, Zinc Living, Zinc Journey and luxury hotel Soma.
