Runwal Group has announced a new logo and philosophy for the brand to further strengthen its relationship with customers. With the new identity, which is all about putting the customer first and above all, reflects the values of modern India and the company claims to position itself as a customer-centric dynamic brand.
The group has the largest Retail Chain in Mumbai with over 2 million sq.ft. of GLA & footfalls of 2.5 million in a month. It owns & manages over 4 Malls in Mumbai, including R City, Mumbai’s Biggest Mall at 1.2 mn sqft.
Vikas Arora, Director- Marketing, explained the rational & evolution of the new positioning, “Today when customers are becoming more demanding & most organizations are becoming customer centric, the Runwal Group has always had the customer at its heart. So, we decided to evolve our positioning to take our philosophy to the next level. Most brands & organizations have a transactional relationship with the consumer supported by sketchy CRM databases used mostly for email marketing. However, we decided that the Runwal Group will stand for commitment & a lifelong relationship with the consumer.
Hence the new Positioning “With You, Always…”, with the 3 dots signifying a relationship that continues on & does not end in a full stop.”
The new logo is designed on the brief of a simple recognizable unit that clearly symbolizes their focus on Appeal in Design & Architecture , since the key businesses is Real Estate. The Golden Color is to symbolize Prosperity – for our customers, partners & employees.
The flow and big ‘R’ of the font showcases the more dynamic and forthcoming role of the brand. It appropriately conveys modernity and the brand’s innate sense of style. It creates an additional layer of brand recognition and recall and will be used across all brand applications.
The new look will flow across products, packaging, signage and all communication. As a part of Runwal’s promotion strategy, it plans to roll out a comprehensive campaign across the media spectrum. This will comprise both ATL (above-the-line) and BTL (below-the-line) activities. ATL activities will include – print media with all major dailies, magazines, business, trade and general interest media. Providing additional support would be the outdoor campaign. While BTL activities will consist of road shows along with other interesting initiatives to promote the new brand identity.
