The Indian residential real estate market has experienced a notable shift, with high-value property transactions, particularly those valued at INR 1 crore and above, seeing a significant increase. Recent data reveals that in the first quarter of 2024, these premium properties accounted for a substantial 37% share of all transactions, up from 16% in the corresponding period of 2019, prior to the pandemic.
In its recent report, PropTiger.com highlights a surge in demand for premium properties, showcasing the resilience and adaptability of the real estate sector in response to changing market dynamics. This trend signals promising opportunities for investors and stakeholders amidst evolving consumer preferences and economic conditions. It also reflects shifting buyer aspirations towards modern amenities and larger living spaces.
Premium property demand rises
The data indicates a significant trend in buyer behaviour, with a shift towards high-value acquisitions. There has been a consistent increase in the sale of properties in higher price brackets, including those valued between INR 75 lakh-1 crore and above INR 1 crore. This trend suggests a growing inclination towards upscale real estate offerings, potentially driven by factors such as increased disposable income and changing lifestyle preferences.
Conversely, there has been a decline in the market share of properties in lower price brackets, indicating subdued demand for more affordable housing options. This decline may be influenced by various economic factors, including inflationary pressures and shifting consumer priorities.
Vikas Wadhawan, Group CFO of PropTiger.com and Housing.com, says, “The escalating demand for premium properties in Q1 2024 underscores the resilience of India’s real estate market. With the rising costs of land, inputs, and construction, the once-luxurious threshold of INR 1 crore in major cities is becoming increasingly common. Aspirations are evolving, with homebuyers seeking residences equipped with modern amenities and spacious layouts. This shift towards larger, amenity-rich homes contributes to the uptrend in property prices. Despite fluctuations in various price segments, the overarching trend signals promising opportunities for investors. It’s evident that the market is moving towards a positive trajectory, driven by the evolving preferences of discerning buyers.”
According to the report’s findings, Q1 2024 marked a discernible shift towards high-end properties among homebuyers. Notably, the share of properties priced at INR 1 crore and above in sales surged to 37%, a significant increase from the pre-pandemic levels of 2019, more than doubling in magnitude. During this period, there was substantial growth (50-55%) in demand observed within the INR 1-5 crore price bracket, closely followed by the INR 5-10 crore range, particularly evident in cities like Mumbai, Gurugram, and Bengaluru. This transition signifies a departure from purely budget-driven decisions towards properties that better resonate with buyers’ lifestyle preferences.
Insights gleaned from the report underscore that this upward trend is not confined to sales figures alone. The Gross Transaction Value (GTV) experienced a notable surge, escalating by 91% to reach INR 1.11 lakh crore in Q1 2024 when compared to the same period in 2019. Projections indicate that this trend is poised to persist, fuelled by sustained demand and the ever-evolving lifestyle preferences of buyers.
PropTiger.com‘s latest report, “Real Insight Residential – January-March 2024,” highlighted strong momentum in India’s housing market, with residential sales soaring by an impressive 30% in the first quarter of 2024 across the top 8 cities. The report highlights a remarkable 41% year-on-year increase in residential sales, setting a record high for the first quarter with a total of 120,640 units sold nationwide.
Notably, Mumbai and Pune emerged as frontrunners in this surge, collectively contributing 54% of the overall sales during this period. As a leading digital real estate brokerage company owned by REA India, the nation’s leading full-stack real estate technology platform, PropTiger.com remains steadfast in its commitment to tracking and analyzing market dynamics, in tandem with its sister company Housing.com.
Track2Realty is an independent media group managed by a consortium of journalists. Starting as the first e-newspaper in the Indian real estate sector in 2011, the group has today evolved as a think-tank on the sector with specialized research reports and rating & ranking. We are editorially independent and free from commercial bias and/or influenced by investors or shareholders. Our editorial team has no clash of interest in practicing high quality journalism that is free, frank & fearless.
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