What appears to be the bane of retail, whether organised or neighbourhood, has been spotted by some innovative entrepreneurs, of late. They are the tech savvy smart players in the segment who have realised that instead of getting into “dog eats dog” competition, it is better to spot the gaps that the upwardly mobile discerning consumers are finding and bridge the trust deficit in retailing to cater to this segment.
In a sales driven and measurable ROI dictated environment of the Indian real estate, the ad campaign comes as a market disruption. It is a result of great thought, deeper understanding of the urban housing realities and a bold statement that the company has not only been witness to a turnaround (after controversies of the past) but also confident enough to gamble now to stay ahead of the competition curve.
MCHI-CREDAI has entered into a strategic alliance with Housing.com on the occasion of the former’s property exhibition’s 25th edition. In a bid to enhance real estate ecosystem in India, the most-awaited expo of the season will witness 250+ top developers (exhibitors), first-ever affordable housing pavilion, and the first-time ever virtual exhibition which will continue for 21 days post the 4 days of on-ground event.
Track2Realty Exclusive: Perhaps no other segment of Indian real estate would have taken as much beating as the retail one. With consumerism down due to overall slowdown in the economy, e-commerce emerging big to challenge the malls and the high streets back with innovations, it seems the mall developers had abosiltely no idea as to how to deal with the emerging market realities. Track2Realty Focus 2015 takes a look at how the promising retail in India could not benefit retail realty in its performance.
rom local kirana shop to high street shopping and then malls, Indian consumers gradually got exposed to supermarkets & hypermarkets. And just when it seemed that organised retail in the country is poised for giant leap, the poor user experience of consumers prompted them to shift back to the tried and tested local kirana.