Brotin Banerjee resigns Tata Housing amidst speculation
Track2Realty has been the first to put on record the fact that the brand trust of Tata Housing is falling in the wake of mounting consumer grievances.
Search Results: Tata housing (111)
Tata Housing launches unique ‘social sell’ initiative with Facebook
Tata Housing has announced India’s 1st ever “Social Sell”, on Facebook. Announcing the pre-launch of its project “Codename – Goa Paradise”, prospective buyers need to register themselves through Facebook to ensure they receive their unique invite Code. This unique invite code would ensure and allow customers to login on 26th Oct and book these limited homes on a first come first basis.
Tata Housing signs addendum agreement with the Government of Maldives
Track2Realty: Tata Housing has signed addendum agreement with the Government of Maldives for the successful completion of the residential projects in Malé, Maldives. The agreement was signed by Brotin Banerjee, Managing Director and CEO, Tata Housing in the presence of Minister of Housing and Infrastructure Dr. Mohamed Muizzu in Maldives.
Tata Housing expands its presence in NCR Luxury space
Track2Realty: Tata Housing strengthened its presence in the high-end luxury segment in NCR by launching its 4th project Arabella. Located immediately off the Sohna Haryana Highway, Arabella is inspired by the Aravallis and has been aesthetically designed as an extension to the lush green surroundings.
Tata Housing announces mixed land use project in Colombo
Track2Realty: Tata Housing, has announced the launch of its mixed use township at Colombo in Sri Lanka. The project in partnership with UDA (Urban Development Authority) of Sri Lanka will commence its operations with starting construction of residences for rehabilitation of the current tenants in the phase one and also launch a mix use development project at slave Island in Colombo. The company will invest over $ 400 million for the project.
Tata Housing launches project at Rajarhat in Kolkata
Track2Realty: Tata Housing Development Company has strengthened its presence in Kolkata by launching Avenida in the Central Business District area of New Town, Rajarhat, Kolkata. Avenida is a luxury residential gated community with sleek 29 storied towers designed to balance a sweeping curvilinear boulevard with magnificent views of the green landscape.
Directly engaging with customers is more important than sales lead: Brotin Banerjee, MD & CEO, Tata Housing
Track2Realty Exclusive: Some of the companies are using online media for generating sales lead; while others are focused on customer relations. With the medium new and realty more or less reluctant in the initial stages, there are very few who are actually understanding the medium and adapting themselves to what others think as a necessary evil. Tata Housing believes in using the medium for engaging with the customers more than just generating sales leads. Brotin Banerjee, MD & CEO of Tata Housing shares with Track2Realty how they strategise their social media usage. Excerpts of the interview:
Tata Housing launches Phase II of Inora Park, Pune
Track2Realty: Tata Housing has launched the second phase of its residential development – Inora Park. Phase II of the project comprises approximately 100, 3 BHK units, 1400 square feet and are priced starting at Rs. 68 lakhs onwards. Apartments are also available in 2 and 2.5 BHK.
Tata Housing paints its way into the Limca Book of Records with the Mumbai Wallbook
Track2Realty: Tata Housing has made it to the Limca Book of Records 2013 for ‘Mumbai Wallbook’, the lengthiest wall painting activity held in Mumbai on May 20th, 2012. This first of its kind initiative on the theme ‘Design Your Dream City’ witnessed 556 artists coming together, on one platform, to design their dream for the city. Over 15,000 likes and conversations were generated on Tata Housing’s Facebook page a week prior to the event, and other social media platforms successfully engaged enthusiasts that ensured high footfalls at the venue.
Tata Housing’s Gateway Capital project over-subscribed by 20 times
Track2Realty: Tata Housing has announced the outstanding over-subscription of its newly launched project – Gateway Capital, located at sector 112, Gurgaon. The company claims that for the first time in the history of Indian real estate industry, Tata Housing introduced a unique strategy of selling its units through an IPO-styled concept by floating a range of Basic Sales Price in the market, from Rs.9000 psf to Rs.11000 psf.